Tuesday Afternoon Speakers

Keynote | Terra L. Fletcher,  Fractional CMO/Author

Flex your Frak: Establish yourself as a Thought Leader to Grow your Fractional Business

Tuesday 1:00 - 2:00


As an experienced professional, you’re good at what you do. You know how to do the thing. The problem is that building a stable client base. Too often, fractionals and SMB leaders need to widen their networks and expand their awareness. The truth is that fractional executives are a relatively new concept in the business world. As a result, potential clients might have a limited understanding of the benefits and value Fraks can bring. Join Terra L. Fletcher, a Fractional CMO, author, and award-winning entrepreneur, as she shares her insights on establishing yourself as a thought leader and growing your business. Through engaging anecdotes and practical advice, Terra will inspire attendees to think creatively, embrace their individuality, and leverage their expertise for successful business growth. By the end of this impactful keynote, attendees will be empowered to identify unique opportunities for establishing themselves as thought leaders – practical advice that works for fractionals, consultants and SMB leaders. You’ll know how to flex your style to showcase your unique skills, experiences, and personality to build a strong personal brand. Your time to shine is NOW!

Who's it for?

Keynote | Jazz Hampton, CEO & General Counsel

Founders Story: Jazz Hampton of TurnSignl

Tuesday 2:15-3:00


"Founders Story: Jazz Hampton of TurnSignl" is a compelling narrative that unveils the journey of Jazz Hampton and the team that created TurnSignl. At the heart of the narrative is Hampton's transformation from a civil litigation attorney to the CEO of TurnSignl, a tech company revolutionizing the intersection of law and technology. The tale begins with Hampton's legal background, practicing law and advocating for DEI in the legal space. This foundation provided critical insights into the legal realm and a deep understanding of the complexities that tech companies face. The narrative pivots when Hampton co-founded TurnSignl, a moment that set the stage for an exciting entrepreneurial venture. Delving into his experiences, the presentation elaborates on how the team grew TurnSignl, raising capital and establishing it as a nationwide tech solution for real-time legal guidance to drivers. The presentation encapsulates Hampton's dedication to diversity and inclusion, showcased not only through the technology but also his involvement in various philanthropic endeavors, striving to make a meaningful difference in the lives of those unjustly impacted by the legal system. The audience gains insights into the challenges faced and lessons learned during this entrepreneurial voyage. Hampton's story of resilience, adaptability, and seizing opportunities resonates, motivating aspiring entrepreneurs and illustrating the remarkable outcomes that arise from embracing change and innovation. In essence, "Founders Story: Jazz Hampton of TurnSignl" is an account of innovation, perseverance, and the transformative power of technology to effect positive change, leaving the audience inspired to chase their own entrepreneurial aspirations.

Who's it for?


Panel | Lori Crever, Author, Protégé Power moderator with Panelists Carrie Cunnington, Garrio Harrison, Tom Hoelderle, and Jake Stahl

Building Tomorrow's Success: Business Development Insights. 

Tuesday 3:30 - 4:15

This panel discussion will explore proven business development strategies for fractional executives and businesses alike. We will unlock the secrets to success: dedicating attention to sales pipelines, harnessing the power of networking, cultivating a giving mindset, and defining your unique superpower. Gain practical insights for productive business development practices that will bring interesting, rewarding opportunities your way. 

Who's it for?

Panel | John Arms, Co-Founder, Voyageur U. With Panelists, Karina Mikhli, Heather Polivka, and Brett Trainor

America Goes Fractional

Tuesday 3:30 - 4:15

Fractional is more than a career choice, it's a cultural and social movement. This session will cover why "suddenly" Fractional is everywhere, both on the hiring side and the career choice side. There are social, cultural and economic reasons people have "Great Resignated," "Quiet quit" and are resisting returning to the office as before. We are in an awakening of our priorities in our society, and this is a good thing. Still, it's a massive change. Change we'll do our best to explain through the lens, and rise, of Fractional. 

Who's it for?

Community Connections Across the Frakiverse

 Featuring Liz Otteson and Heather Polivka

Tuesday 4:30 - 5:00

When we add fractionals together, along with the organizations who rely on them, we are greater than the sum of our parts. But building your own professional community of symbiotic support can feel like wrangling a word problem in an advanced math class. That's why we've created cross-pollinated Hives. This small group will kickstart your frak-loving community with a variety of professionals, a stable structure, and sweet conversation and collaboration starters. And it will add buzz to your business long after Frak 2023.

Who's it for? 

Networking Happy Hour 

Panel | To FRAK or not to FRAK panel moderated by Heather Boschke With Panelists Chris Cathers, Melissa Hoepner, and Erin Trowbridge 

Tuesday 5:00 - 6:00 

This is real talk and rapid fire Q&A for the fractionally curious to get the tea behind going fractional.

Is it all unicorns and rainbows? Should you think twice before hanging your fractional shingle? What is the actual time commitment? How many clients does it take? What are fractional client relationships really like? Is this a lonely way to work? Is it truly frak-ing amazing?

If you’ve got more questions than answers about going fractional, this session is for you. And if you’re convinced fractional is your holy grail.. this is for you, too. We’ll dispel the myths and help you anticipate what fractional work is really like.

Panel moderator: Heather Boschke. Owner, Vogel Ventures

Panelists: Chris Cathers, Melissa Hoepner, Erin Trowbridge

Who's it for?

Wednesday  Morning Speakers

Keynote | Tiffany Mattick, CEO There She Grows

Thriving When Your Business Keeps Changing

Wednesday 9:00 - 10:00

To thrive during times of change and the normal stresses of life, it’s critical to pause long enough to recognize what’s working and what’s not. 

During this session, you will: 

Expect a highly engaging and interactive experience where you will be inspired by Tiffany’s real-life stories. And, if you’re open to it, you will leave motivated to take action. 

This session is for anyone that is navigating the ups and downs of life in this ever-changing world. 

Who's this for?

Panel | Keith Lauver, CEO with Pete Steege, Mike Maanum, Chad Specht, Summer Miller

Strategy: Small Business Problem Solving

Wednesday 10:15 - 11:15

Business leaders share their current challenges with fractional executives for rapid fire diagnosis and solution brainstorming.

Who's it for?

Keith Lauver, CEO 

Atomic Elevator

Pete Steege

Fractional CMO

Mike Maanum

Fractional Sales

Chad Specht

Fractional Sales

Summer Miller

Fractional HR

Panel moderated by Stef Tschida with Carol Fraser, Kristin Nordling, and Susi Milligan

Scaling Your Fractional Practice with Intention

Wednesday 10:15 - 11:15

Stef Tcshida

Owner & Chief Communicator, Tschida Communications 

Carol Fraser

Kristin Nordling

Susi Milligan

What happens when your fractional business starts to grow into more than “just” you? This can happen to fractional professionals intentionally, or by accident. This panel will help you grow with intention by carefully considering the type of business you want to create and how you’ll approach growth if and when it comes. This session will also outline multiple ways of scaling your fractional business aligned with your goals and values. Join fractional colleagues who’ve been there and benefit from their lessons learned.

Who's it for?

Panel moderated by Christian Solomine with Colin Hirdman. 

Compensation and Negotiations Best Practices for Fractional Engagements

Wednesday 11:30 - 12:15

Christian Solomine

Colin Hirdman

Bryan McDonald

Henning Schwinum

Keynote | Nancy Korsah, President & CEO

Founder's Story

Wednesday 11:30 - 12:15

Only one person on Earth can say that she went from cleaning Ozzy Osbourne’s house to leading a global revolution in Black entrepreneurship in less than 10 years. That person is business leader, entrepreneur and educator Nancy Korsah. Born and raised in Italy to Ghanian parents, Nancy moved to the U.S. in 2001 and started out cleaning houses. She’ll tell the story of her professional rise and share key moments on her entrepreneurial journey that shaped her approach to business and life.

Who's it for?

Lunch/ Fireside Chat

Keynote | Founder's Story: Amanda Brinkman

In this Fireside chat, John Arms and Amanda Brinkman will review Amanda's decision to leave full-time corporate life and pursue what she is calling her "portfolio career." Hear about her journey to this point, what she has learned through the transition and why she bought those neon yellow running shoes despite everyone's counsel they were 'too bright.'

Wednesday 12:15 - 1:30

Amanda Brinkman

CEO, Sunshine Studios + Keynote Speaker

follow me @amandabrinkman on IG, FB or LinkedIn

John Arms

Co Founder, Voyageur U

Who's it for?

Panel | Matt Schwandt with Rachel Anevski, Carol Fraser, and Meg Van Sloun

Establishing and measuring successful relationships between fractionals and the business 

Wednesday 1:30- 2:30

What does a successful relationship between a fractional and the business look like? Two HR experts and a fractional agency leader will dig into this. They'll frame up the reasons businesses choose fractional talent in the first place, discuss how to find the right fit between business and fractional, share best practices for managing the relationship, and dig into measuring impact and communicating results.

Who's it for?

Workshop | Cory Dunham, Executive and Leadership Coach

Succeeding as a Fractional Professional: Reduce Overwhelm and Thrive

Wednesday 1:30 - 2:30

At its core, this presentation emphasizes the importance of strategic thinking and deliberate action. It delves into the concept of fractional professionalism, where professionals are hired for their specialized skills, not their full-time commitment. You will discover how to identify your unique value propositions, enabling you to attract the right clients or projects that align with their vision and goals. 

A key challenge addressed is the overwhelming nature of fractional professional work. Cory will provide practical strategies to manage tasks, prioritize effectively, and avoid the distractions of shiny object syndrome. One area will be on delegation & collaboration, as a means to achieve focus and free up time for high-impact activities. 

Furthermore, he'll explores the complexities as a fractional professional, especially when team dynamics differ from traditional corporate settings. You will learn how to build efficient and effective relationships with clients and collaborators to ensure successful project outcomes. 

Incorporating real-life examples and proven methodologies, "Succeeding as a Fractional Professional: Reduce Overwhelm and Thrive" empowers you to take control of your career, reduce overwhelm, and consistently deliver better results. These actionable tips are great for anyone looking to thrive and make their mark as a fractional professional.

Who's it for?

Workshop | Bryan McDonald, Partner, onPurpose Growth

How to Build a Referral Machine: Simple and effective practices to generate leads and create market awareness for your fractional business

Wednesday 2:45-3:45

In this session you will learn how many of the fractional executives are utilizing a referral network to build their practice. We will discuss 3 major parts of how to build a referral machine for your business. 

You will leave with knowing who you should be talking to, how you get referrals from them and how to build an army of people around you, that want to go out of their way to help you.

This strategy and philosophy has been used by not only the presenter, Bryan McDonald, it has been used by consultants, experts, fractional executives, EOS implementers and alike to start building their practice or getting over the $1M+ mark in personal revenue.

This is a working session so come prepared to interact because you will leave with strategies and tactics to apply, right away. If you are not getting the referrals you deserve, this is a must attend session!

Who's it for?

Panel | Katie Walter moderating with Roger Scherping + Adam Fox, Jason Voiovich + Arik Johnson, Jessica Kelley, Katie Inouye, Pria Narula

How does the fractional-client relationship work? Case studies with fractionals and their clients

Wednesday 2:45 - 3:45

Katie Walter

Adam Fox

Roger Sherping

► Fractional Integrator at EOS® companies ► Founder, ProjectionSmart


Katie Inouye

Jason Voiovich

Arik Johnson

Pria Narula

Jessica Kelley

This panel discussion will explore the impact a fractional executive can make on a business, with SMB leaders and their fractional CXOs sharing how the leaders decided to hire fractional, how they built trust together, and what impact they were able to achieve by working together.

Who's it for?

Hives: Community Connections That Continue.

Featuring Heather Polivka and Liz Otteson

Wednesday 4:00 - 5:00 


We briefly buzzed around our Hives on Day 1, making community connections across the Frakiverse.

This session makes space for us to connect on a deeper level, getting to know one another's goals, strengths, and challenges — and how we can be of help now and going forward.

Lean into your cross-pollinated Hives to give and get support for your professional goals and business growth... all the way to Frak 2024!

Who's it for?

Networking Happy Hour 5:00 - 6:30