As an experienced professional, you’re good at what you do. You know how to do the thing. The problem is that building a stable client base. Too often, fractionals and SMB leaders need to widen their networks and expand their awareness. The truth is that fractional executives are a relatively new concept in the business world. As a result, potential clients might have a limited understanding of the benefits and value Fraks can bring. Join Terra L. Fletcher, a Fractional CMO, author, and award-winning entrepreneur, as she shares her insights on establishing yourself as a thought leader and growing your business. Through engaging anecdotes and practical advice, Terra will inspire attendees to think creatively, embrace their individuality, and leverage their expertise for successful business growth. By the end of this impactful keynote, attendees will be empowered to identify unique opportunities for establishing themselves as thought leaders – practical advice that works for fractionals, consultants and SMB leaders. You’ll know how to flex your style to showcase your unique skills, experiences, and personality to build a strong personal brand. Your time to shine is NOW!

Who's it for?

• Established fractional executives

• New fractional executives (approx one year experience)

• "Fractionally curious" (Considering leaving a full time job or shifting consulting practice to fractional)

• Business coaches (ie EOS implementers or business coaches)

This panel discussion will explore proven business development strategies for fractional executives and businesses alike. We will unlock the secrets to success: dedicating attention to sales pipelines, harnessing the power of networking, cultivating a giving mindset, and defining your unique superpower. Gain practical insights for productive business development practices that will bring interesting, rewarding opportunities your way. 

Who's it for?

• New fractional executives (approx one year experience)

• "Fractionally curious" (Considering leaving a full time job or shifting consulting practice to fractional)

When we add fractionals together, along with the organizations who rely on them, we are greater than the sum of our parts. But building your own professional community of symbiotic support can feel like wrangling a word problem in an advanced math class. That's why we've created cross-pollinated Hives. This small group will kickstart your frak-loving community with a variety of professionals, a stable structure, and sweet conversation and collaboration starters. And it will add buzz to your business long after Frak 2023.

Who's it for? 

• Established fractional executives

• New fractional executives (approx one year experience)

• "Fractionally curious" (Considering leaving a full time job or shifting consulting practice to fractional)

•  Fractional clients - business owners, leaders, etc.

• Business coaches (ie EOS implementers or business coaches)

To thrive during times of change and the normal stresses of life, it’s critical to pause long enough to recognize what’s working and what’s not. 

During this session, you will: 

• Assess your current level of well-being. 

• Learn key tools you can use every day to manage the ups and downs of life for yourself and those around you. 

• Connect with others to discuss tips and ideas for getting back on track and thriving in our changing world. 

• Be inspired and empowered to take action on what you want most in your life. 

Expect a highly engaging and interactive experience where you will be inspired by Tiffany’s real-life stories. And, if you’re open to it, you will leave motivated to take action. 

This session is for anyone that is navigating the ups and downs of life in this ever-changing world. 

Who's this for?

• Humans that work 

Panel moderated by Stef Tschida with Carol Fraser, Kristin Nordling, and Susi Milligan

Scaling Your Fractional Practice with Intention

Wednesday 10:15 - 11:15

What happens when your fractional business starts to grow into more than “just” you? This can happen to fractional professionals intentionally, or by accident. This panel will help you grow with intention by carefully considering the type of business you want to create and how you’ll approach growth if and when it comes. This session will also outline multiple ways of scaling your fractional business aligned with your goals and values. Join fractional colleagues who’ve been there and benefit from their lessons learned.

Who's it for?

• Established fractional executives

• New fractional executives (approx one year experience)

• "Fractionally curious" (Considering leaving a full time job or shifting consulting practice to fractional)

Only one person on Earth can say that she went from cleaning Ozzy Osbourne’s house to leading a global revolution in Black entrepreneurship in less than 10 years. That person is business leader, entrepreneur and educator Nancy Korsah. Born and raised in Italy to Ghanian parents, Nancy moved to the U.S. in 2001 and started out cleaning houses. She’ll tell the story of her professional rise and share key moments on her entrepreneurial journey that shaped her approach to business and life.

Who's it for?

• All

Keynote | Founder's Story: Amanda Brinkman

In this Fireside chat, John Arms and Amanda Brinkman will review Amanda's decision to leave full-time corporate life and pursue what she is calling her "portfolio career." Hear about her journey to this point, what she has learned through the transition and why she bought those neon yellow running shoes despite everyone's counsel they were 'too bright.'

Wednesday 12:15 - 1:30

Who's it for?

• Established fractional executives

• New fractional executives (approx one year experience)

• "Fractionally curious" (Considering leaving a full time job or shifting consulting practice to fractional)

• Fractional clients - business owners, leaders, etc., Business coaches (ie EOS implementers or business coaches)

Workshop | Cory Dunham, Executive and Leadership Coach

Succeeding as a Fractional Professional: Reduce Overwhelm and Thrive

Wednesday 1:30 - 2:30

At its core, this presentation emphasizes the importance of strategic thinking and deliberate action. It delves into the concept of fractional professionalism, where professionals are hired for their specialized skills, not their full-time commitment. You will discover how to identify your unique value propositions, enabling you to attract the right clients or projects that align with their vision and goals. 

A key challenge addressed is the overwhelming nature of fractional professional work. Cory will provide practical strategies to manage tasks, prioritize effectively, and avoid the distractions of shiny object syndrome. One area will be on delegation & collaboration, as a means to achieve focus and free up time for high-impact activities. 

Furthermore, he'll explores the complexities as a fractional professional, especially when team dynamics differ from traditional corporate settings. You will learn how to build efficient and effective relationships with clients and collaborators to ensure successful project outcomes. 

Incorporating real-life examples and proven methodologies, "Succeeding as a Fractional Professional: Reduce Overwhelm and Thrive" empowers you to take control of your career, reduce overwhelm, and consistently deliver better results. These actionable tips are great for anyone looking to thrive and make their mark as a fractional professional.

Who's it for?

• Established fractional executives

• New fractional executives (approx one year experience)

• "Fractionally curious" (Considering leaving a full time job or shifting consulting practice to fractional)

• Business coaches (ie EOS implementers or business coaches)

Workshop | Bryan McDonald, Partner, onPurpose Growth

How to Build a Referral Machine: Simple and effective practices to generate leads and create market awareness for your fractional business

Wednesday 2:45-3:45

Panel | Katie Walter moderating with Roger Scherping + Adam Fox, Jason Voiovich + Arik Johnson, Jessica Kelley, Katie Inouye, Pria Narula

How does the fractional-client relationship work? Case studies with fractionals and their clients

Wednesday 2:45 - 3:45

This panel discussion will explore the impact a fractional executive can make on a business, with SMB leaders and their fractional CXOs sharing how the leaders decided to hire fractional, how they built trust together, and what impact they were able to achieve by working together.

Who's it for?

• All